Choosing the Right Look for Your Brew
When you're picking out coffee bags, you’re making more than a style choice. You're deciding how long your product stays fresh, how your brand feels to customers, and how it performs on the shelf. While clear bags let people see your beans, opaque bags do a better job protecting them from the things that ruin taste. That protection often leads to stronger sales.
The Truth About Light and Freshness
Coffee doesn’t do well when exposed to sunlight or fluorescent store lights. Light breaks down the oils and compounds in roasted beans, changing the flavor and shortening shelf life. Opaque coffee bags block nearly 100% of light, while clear bags let most of it through. This makes a big difference in freshness. In most cases, opaque bags help preserve coffee quality by more than 80% compared to clear packaging.
Brand Image and Customer Trust
Opaque bags often look more premium. They give you more space to show off great design, your logo, and storytelling details. These are all things that help build trust and encourage purchases. Customers shopping for specialty or high-end roasts expect clean, professional packaging. Clear bags sometimes feel cheaper and can hurt the overall impression, especially if the beans don’t look uniform or glossy.
A Clever Middle Ground: Window on the Back
Some roasters want customers to see the beans but don’t want to sacrifice quality. The solution is using a small clear window, usually placed on the back of the bag. This gives a peek inside without letting light hit the whole batch. It’s a great way to keep freshness high while offering visual appeal. Think of it as the best of both worlds.
Shelf Appeal and Real-World Sales
Shoppers often decide what to buy based on packaging alone. If your coffee bag looks fresh, well-designed, and trustworthy, you're already ahead. Opaque bags usually win this competition. They look clean, keep beans fresh longer, and give you full control over how your brand is presented. Over time, this leads to better shelf performance and stronger customer loyalty.
Sealed Tight, Designed Right
When you're choosing between clear and opaque coffee bags, the decision goes beyond visibility. Opaque bags protect what matters most is the quality of your beans. With longer shelf life, better protection from light, and more room for creative branding, opaque options help your coffee stand out and stay flavorful. If you still want to show off the product, a small window in the back offers the perfect balance. Re-sealable closures add even more value, keeping the coffee fresh between uses and reinforcing your commitment to quality in every detail. Let your coffee shine through the taste, not just the bag.
Contact Our Team!
Why Us?
3x SCA Best New Product Award Winner
Industrial Compostable Packaging
Din Certo Certified
Your Very Own White Label Mobile App
Pono Collective: Providing Coffee Education
Lower MOQs With Our Digital Print Process
Setting Trends While Elevating Your Brand
Other Blogs of Interest
Savor Brands: The Producers Behind Metric Coffee’s Iconic Packaging
Who Produced Metric Coffee’s Boxes and Bags? The answer is Savor Brands, a leader in packaging production. Metric Coffee entrusted Savor Brands to bring their design to life, ensuring every detail was realized with precision. Here's why Savor Brands excels in producing premium coffee packaging: Hi...
Did You Catch Chicago's Metric Coffee in the Latest Season of The Bear?
Popular Hulu TV series: The Bear is based in Chicago, IL. In the latest season, eagle eyed coffee fanatics at Savor Brands caught that our friends and partners over at Metric Coffee was showcased in Season About Metric Coffee: Metric Coffee was founded in 2013 by Darko Arandjelovic and Xavier Ale...
Sip the Season: 5 Must-Try Christmas Coffee Specials
Metric Coffee: Holiday Blend Metric Coffee’s Holiday Blend is crafted to embody the spirit of the season. This roast features a vibrant mix of Ethiopian and Colombian beans, resulting in a flavor profile bursting with citrus, candied fruits, and notes of chocolate. With a medium body and smooth f...
Trending Custom Frosted Clear Box/Flat Bottom Coffee Bags
1) Did you know EVOH is a barrier? Much like popular coffee bag barriers such as METPET and Aluminum, EVOH is a barrier or a base layer of your coffee packaging. When building your custom coffee bag specs, depending on the packaging company you work with, you are able to select your barrier, bag m...
