Why Sustainability Should Show on Your Coffee Label

1. Say It Straight: Use Clear and Direct Labeling
Vague words like “eco-friendly” or “green” don’t cut it anymore. Be specific. Use clear terms like:
  • “Made from 100% recycled content”
  • “Compostable after use”
  • “Certified sustainable materials”
Call out what the packaging is made from, whether it's recycled, renewable, or compostable content. Let customers know what to do after use:
  • Is it recyclable? If so, which type of plastic?
  • Is it compostable? Give instructions.
Use visual cues like recycling codes or material icons to make it easier to understand at a glance.
CompostPlusHorizontaFixl
2. Show Proof: Add Trusted Certifications and Partners
Sustainability claims are stronger when backed by real credentials. Add logos from credible certifiers such as:
  • Fair Trade
  • Organic
  • Rainforest Alliance
Partner with established environmental groups and include their logos. This adds weight to your claims and builds trust with eco-conscious buyers.
3. Make It Practical: Encourage Reuse, Compost, or Return
Help your packaging go beyond single use by giving it a second life.
  • If your bags are part of a return or reuse program, print those drop-off locations right on the label.
  • For compostable bags, include industrial composting site addresses or a QR code that links to a Google Map or a program page.
For more information on R+R and Compost+ by Savor Brands: https://www.savorbrands.com/upcycle-program/ https://www.savorbrands.com/compost-plus-sustainable-packaging/

Let Your Coffee Label Speak for the Planet

Your packaging isn’t just a container. It’s a chance to tell your sustainability story right where it matters most. Clear wording, trusted certifications, and smart reuse information can turn your coffee bag into a powerful message. When done right, your label can inspire action, build trust, and show customers that your brand is serious about doing good for the planet. Let your coffee speak volumes before it’s even brewed.

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