6 Easy Steps to Kickstart Your Coffee Packaging in Custom Style

Why should you invest in custom coffee packaging?

Custom packaging allows you to express your individuality and build a strong brand identity, which in turn forms brand recognition and loyalty. Custom packaging is another added touch for your business to really showcase who you are, what you represent, and build a bigger and loyal customer base. Having your own custom branded packaging has the power to create new opportunities for your business and increase profit margins. The Savor Brands Team is excited to start this journey with you and we’re going to guide you through every step! (woohoo!)

Step 1: Your Brand

Before we dive into the nitty gritty of custom coffee packaging, take a minute to define your brand and goals: What kind of story do you want your packaging to convey? What goal do you want to achieve with your packaging? Are you rebranding? Are you aiming to be represented as a more premium brand? Looking for something more sustainable? Do you plan to cater to big retailers? Premium grocery? Farmer’s markets? Ecommerce? Café? Having a good understanding of your packaging objectives and your goals will lay the groundwork for the following steps.

Step 3: Choosing the Perfect Bag

Now that you have the samples and picked the print process - what’s next? This step is split into two parts. The first part is selecting the perfect coffee bag style + closure type! With the many options available, some things to keep in mind when making your decision are your overall aesthetic, budget, and the functionality of said packaging. You will also need to determine where you want to retail your packaging. Keep in mind the requirements at big box stores will differ from grocery retail. Try to envision your brand in the different samples provided and think about what kind of coffee experience you want to give your customers. Do you want them to have a nice wide opening to scoop coffee out? Are they grinding in-store or at home? Once you decide the bag style + closure we can then cover how to pick the right material structure for your custom packaging. I’m sure when reviewing the samples, there were some materials that piqued your interest!

Step 4: The Design Phase

The Design Phase is where you really get into the fun part of exploring your brand and creating something that represents you and the stories you want told. After you notify us of your bag style and material choices, we will send over a dieline + artwork submission guidelines for your designer to begin the design process. There is no time limit during this phase. We’ve seen a range of 2 weeks and even up to 2 years! So, design at your own pace - your timeline is our timeline. Here at Savor Brands, whenever you submit your final artwork, we always have our Pre-Press Team look over/proof your artwork and issue you a Final Quote- All our pricing is inclusive of chosen bag specs / degassing valve / shipping to door The Pre-Press Team is here to work in tandem with your designer to ensure what you’re envisioning will translate into a physical printed product. They will double check all artwork and provide constructive feedback as needed to make sure your final printed packaging is as beautiful as you envision it to be.

Step 6: Celebrate!

CONGRATULATIONS! Take the time to celebrate! Attaining custom packaging is no easy feat. It takes a lot of work and planning. This is a huge step to take for any business. We’re so excited for you and can’t wait for your launch.

(Optional) Step 7: Ask us about our Mobile Coffee App

Ever wanted an App for easy mobile ordering? Ask us about our Savor Live White Label App! Not only does it have mobile ordering and livestreaming but also mixed, augmented, and virtual reality! Schedule a demo with us today and find out how to incorporate this into your business!