You might laugh at the person who breaks out the holiday decorations in July, but when it comes to packaging, they might be the smartest one in the room. Holiday prep isn't just for retail shelves, it's for your custom printed packaging, too. And if you want your products to stand out in stores during peak season, your window is closing fast.
Digital Printing Takes Time ... And the Clock Is Ticking
Here’s the thing most people don’t realize: digital printing isn’t instant. Custom packaging orders typically take 5 to 7 weeks from approval to delivery. And that’s without counting shipping or revisions. If you're hoping to be on shelves for the holiday shopping rush, waiting until fall is far too late. Retailers expect holiday inventory early. That means your packaging needs to be in motion by June, so do not wait till September.Why You Should Start Holiday Packaging Now
June might feel early, but it's the sweet spot if you want your packaging to be ready in time. Here’s what you’re racing against:- Retail Deadlines: Big stores start stocking holiday items in early fall.
- Lead Times: Digital print production takes several weeks.
- Supply Chain Delays: Even small holdups can snowball into major problems.
- Brand Impact: Late packaging = missed sales opportunities.
Your Holiday Packaging Checklist for June
- Make sure you hit every point so your packaging shines this season:
- Finalize your packaging design
- Approve your dielines and proofs
- Place your digital print order
- Confirm delivery timelines with your supplier
- Leave buffer time for any edits or reprints
The Early Bird Gets the Shelf Space
Holiday packaging isn’t just about pretty designs, it’s about timing. If you wait until it feels like the holidays, you’ve already missed the mark. Planning in June means you’ll beat the rush, avoid stress, and actually enjoy the season when it arrives.
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