Do you need a designer for coffee packaging?

Is a Designer Required?

One of the most common questions coffee brands ask when considering custom packaging is whether hiring a designer is required. Although a designer is not always needed, hiring one may help you streamline the process and ultimately save you a lot of time during the design phase.

When You Don’t Need a Designer

If you are looking to move packaging suppliers and already have a packaging design with strong branding, the process for artwork placement is much more streamlined. Clean minimal designs are often the easiest to transfer to a new dieline when working with an established brand.

When a Designer Is Helpful

A designer is the most helpful when you need to build your brand from the ground up. Designers help a brand by exploring different design concepts and have an unique understanding on how to utilize specialty features such as spot-gloss, transparent inks, and etc. A huge plus to having a designer is that they are able to understand how artwork wraps around a 3D bag and have an industry understanding of how text, logos, and valves are placed.

Finding the Right Balance

By starting with stock bags with labels or even utilizing Savor Brands' digital print option, it helps brands lock in their branding and figure out concepts and placements that one likes prior to investing in professional branding design services. Great packaging is about clarity, functionality, and telling your brand's story. By starting with stock bags and our lower MOQ custom packaging, this approach allows you to grow your brand slowly and build a better understanding of your brand and packaging goals. Looking for a graphic Designer? click here.