Coffee Study
Along with our own packaging research, we have sponsored research for the packaging industry. At Savor Brands, we believe in elevating the coffee industry through collaboration and innovation. That is why we are proud sponsors of Packaging colour and consumer expectations: Insights from specialty coffee
The study goes over how color effects the perception of packaging. The focus was in the context of specialty coffee. It highlights the consumer's expectation of the coffee based on their perception of the coffee packaging.
Thank you to Dr. Fabiana M. Carvalho et al.!
To read the paper, click here.
