3 Reasons Why You Should Upgrade Your Coffee Packaging From Stock Bags

As your coffee business grows, it's important to differentiate yourself from the rest of the market. While stock bags and labels are a great start for many roasters, custom packaging eventually is the right next step as your business grows. Custom packaging isn’t just about aesthetics—it plays a key role in freshness, branding, and how customers perceive your coffee. Here are three reasons why making the switch can be a smart move for your business.

1. Stronger Brand Recognition

Your coffee bag is often the first introduction of your brand to a potential customer. Custom coffee packaging allows you to create a standout presence on the shelf instead of blending in with other stock bags. Custom packaging helps your coffee stand out and become recognizable at a glance. Over time, custom packaging helps your brand become recognized easier and builds brand loyalty within your customer base.

2. Better Protection and Freshness

Your packaging directly impacts coffee quality and shelf life. By developing your own custom coffee bags allows you to choose the best bag specs that fit your aesthetic and provide adequate protection for your coffee beans. Barriers such as aluminum or EVOH are not only trendy but also protects your coffee from oxygen, moisture, and light which causes taste and quality degradation.

3. More Flexibility as Your Business Grows

Custom packaging gives you the flexibility to evolve alongside your brand. From adding resealable closures and degassing valves to experimenting with finishes like soft touch, spot gloss, or transparent elements, custom options let you create standout packaging for new products, seasonal releases, or subscriptions. Many roasters find that custom packaging also streamlines operations by reducing the need for multiple labels or

Is It Time to Upgrade?

Moving to custom coffee packaging doesn’t have to be overwhelming or expensive. With Savor Brands' digital printing options, brands can access low minimum order quantities, faster lead times, and full customization without sacrificing quality. If you’re ready to increase sales and strengthen brand presence, upgrading to custom packaging may be the next step. Have questions about where to start? Reach out to the Savor Brands team to start your project today!