Freshly roasted coffee doesn’t reach its peak flavor the moment it leaves the roaster. It's important to protect your coffee's quality for as long as possible especially if you are planning to sell your coffee bags in a large grocery retail store. What happens to coffee immediately after roasting? Right after roasting, your coffee begins to release carbon dioxide and begin degassing. Some roasters prefer to let their coffee rest for a day or two before packaging. However, there are also roasters that choose to pack their coffee immediately after roasting. Did you know that - Over time, oxygen exposure causes flavors to fade and your coffee begins to develop a stale taste. While properly packaged coffee can remain tasty for several weeks, it is important to pick the best barrier protection for your coffee to maximize business profits and customer loyalty and happiness. High-barrier aluminum packaging helps slow down your coffee's flavor degradation. Understanding this timeline helps roasters make informed decisions about packaging, degassing valves, and sell-by dates-ensuring customers experience coffee at its best.

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