Part 3 in our series looks at a standout build from Savor Brands. The PONO 2019 8oz QSBB bag uses Holographic Film Coffee Bag Packaging to turn motion and light into a real show. As shoppers move past the shelf, the film catches beams of light and shifts color, which makes the bag jump out from its neighbors. Open the pack and the printed wallpaper inside boosts the reveal, turning everyday coffee into a mini stage.
Why Holographic Film Wins Attention
Holographic film reacts to the store environment. That means the design keeps changing as people walk, carts pass, or lighting shifts. The effect is simple but powerful.
Fun Fact: We offer different holographic film designs - ask our team for samples!
How the visual works
- Light hits the holographic layer and scatters in many directions
- Color and highlights move as the viewer moves
- The logo area stays readable while background motion draws the eye
- The bag looks active even when it is still