Part 1 of our HoloGraphic Coffee Bags series spotlights a classic from Savor Brands. Meet the PONO 2015 holographic bag for Waimea Peaberry. It blends striking shelf presence with practical features that protect freshness. If you want Standup HoloGraphic Coffee Bags that work as hard as they wow, this is the blueprint.
Why This 2015 PONO Bag Stands Out
Savor Brands engineered this bag to grab attention in busy grocery aisles and to keep coffee quality front and center. The materials and finishes create a shifting light effect that makes shoppers look twice, then reach.
Core build details
- PONO 2015, Waimea Peaberry artwork
- Rotogravure printing for crisp lines and rich tone
- 1 lb QSBB stand up format
- Matte varnish with strategic spot gloss accents
- Holographic film exterior
- Pull tab zipper for easy open and reclose
- WIPF degassing valve
Designed To Win The Shelf
That holographic film is the difference maker. It reflects store lighting from many angles, so the bag shimmers as customers walk by. The matte and spot gloss contrast guides the eye to the PONO name and origin callouts. The 1 lb stand up shape faces forward and holds its posture, which improves brand visibility at eye level.
How it catches the eye
- Moving rainbow highlights draw quick attention
- Matte areas calm the shine so text stays readable
- Gloss hits add depth to leaves and bean icons
- Stable stand up base keeps the front panel facing shoppers
Looks Cool And Helps Stay Cool
The reflective surface is not only visual flair. By bouncing light, the holographic film helps reduce heat absorption from bright retail lighting. That can support a cooler external surface compared with non reflective paper style bags. Pair that with the WIPF valve that vents gas while resisting oxygen entry, and you get a package that helps protect roast character during shelf life.
Freshness support features
- Reflective film helps limit heat from lighting
- WIPF valve allows CO2 to escape
- Resealable pull tab zipper helps keep aroma locked in
- Durable QSBB structure resists scuffs during handling
What This Bag Proves
A coffee bag can be a mini billboard and a quality guardian at the same time. The 2015 PONO pack showed how material choice, print method, and finish can work together to sell on sight while serving the coffee inside.
Takeaways for brands
- Use holographic film to win first glance
- Balance shine with matte to keep copy legible
- Add a zipper and valve to support repeat use and freshness
- Choose rotogravure when you need ultra clean detail
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