We created this mythical brand as a memorable way to showcase our capabilities and the endless possibilities custom packaging presents. A rough translation of the Hawaiian word Pono is “do the right thing”—which is what we stand by in how we do business and serve our clients. We do everything we can to ensure that our customers are always able to get what they want, and that they are representing themselves in the best possible way on their package. We’re fully committed to continue pushing the limits of packaging—which is why every year, we launch a new edition of Pono that incorporates the latest innovations and technologies.