How should I involve my designer in the process?
• Share your target market and vision with your designer.
• Note that dielines can be resized to suit your needs. For example if you’re packaging coffee, ensure that the final dieline can accommodate your darkest roast given that it will be lighter in weight and will require more volume.
• Remember to include pouch accessory locations on the design, including valve, tin tie, tear notch, zipper, etc.
• Be sure to include your designer in the proof process so they can help confirm design layout and copy.